" When you meet Pedro for the first time, the first thing you will instantly pick from him is his energy, and next will be the sense of humor, then his humbleness; all this summed together with his professionalism, Pedro Pico will leave you completely impressed, in some cases speechless too. It was a pleasure to work with him, his work continues to speak in volumes, and I am looking forward to doing so all the more in the future! "

" I had the opportunity to collaborate with Pedro, and "work" doesn't quite capture the essence of our collaboration—it was an incredible experience. Pedro is truly one of a kind, exemplifying a level of creative thinking that goes beyond the conventional. Pedro is a shining example that one can bring enthusiasm and enjoyment into the professional sphere while maintaining a top-notch level of expertise. Pedro is not only a master of thinking outside the box but also a great ambassador of a sense of humor and the powers of making jokes, with the ability to infuse authenticity and levity into any project. If you're looking to break all sorts of barriers with something truly authentic, Pedro is the person you should turn to. Working with Pedro is not just productive; it's a delightful journey filled with laughter and groundbreaking results. "

" I had the distinct privilege of working alongside Pedro during the formative stages of Havona, our ethical sustainable fashion e-commerce and transparent supply chain platform. Pedro's role extended far beyond the traditional responsibilities of an Executive Creative Director. His creative prowess was evident in every aspect of our brand, from conceptualization to execution. Pedro possesses a rare combination of boundless creativity and a pragmatic delivery, consistently producing cutting edge creativity but also as fully formed, achievable, and budgeted ideas. His ability to generate an almost endless flow of innovative concepts elevated our brand to new heights. One of Pedro's standout contributions was his strategic leadership in developing and executing our go-to-market and marketing strategies. In the early days when funding was limited, Pedro spearheaded guerrilla marketing initiatives that captured attention and effectively communicated our values. As our resources expanded, he seamlessly transitioned to orchestrating elaborate and impactful traditional and digital campaigns. Pedro's versatility in marketing strategies played a pivotal role in our visibility and success. Pedro's physical output is nothing short of superhuman. He is a force of nature, tirelessly contributing massive amounts of detailed work while maintaining an unwavering commitment to quality. His dedication to our shared vision of ethical and sustainable fashion was evident in every project he undertook. Working with Pedro was an inspiring experience, and I have yet to encounter such a creative mind in my professional journey. I look forward to the opportunity to collaborate with him again, knowing that his unique blend of creativity, strategic thinking, and work ethic is a rare and invaluable asset to any team. Pedro is not a Creative Director; he is a driving force behind innovation and success. "